Alexander McQueen’s Autumn/Winter 2017 Campaign

The campaign is set in an emotional and extreme country of Iceland. Drawing parallels with the mysterious landscape of Cornwall, inspiration for the collection, Iceland brings the duality between the robust and the romantic.

Working with Jamie Hawkesworth for the consecutive season, Rianne Von Rompaey is photographed in the eternal light of the Icelandic landscape to create two opposing sets of pictures. Connecting the interior with exterior, warm and vivid interior paintings is built against a serious, unrecognizable country.