Balmain Spring/Summer 2017 Advertising Campaign

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A striking, dream-like ambiance offers the perfect complement to the fluidity and relaxed sensuality of Balmain’s Spring-Summer collection. Balmain captures moments of a mysterious journey of a diverse cast of models, a nomadic Balmain army forcefully moving through an oneiric landscape—an environment which, like the collection itself, has been stripped back to the essential. And that essential includes, of course, music. Those who know Balmain will recall that it has played a key part in the house’s previous campaigns—whether the focus was placed on today’s artists themselves or on a shared creative collaboration with them. Here, the impressive towering speakers that line the mysterious pathway make very clear that Balmain’s journey that is accompanied with a powerfully invigorating soundtrack, blasting out at top volume, at every step of the way.”

Starring Doutzen Kroes, Isabeli Fontana and Natasha Poly.

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