Dior “The Quest for Essences”

Discover episodes of Dior – “The Quest for Essences”.
Each film is a journey to discover a Dior iconic raw material, an inspirational terroir, punctuated by encounters and discussions on traditions and expertise
The first episode of “The Quest for Essences “: May Rose in Grasse, France
François Demachy, Dior perfumer-creator, met two passionates in Grasse: “May Rose is the queen of flowers from Grasse, the cradle of perfumery. We have to make sure this know-how does not disappear.”
The second episode of “The Quest for Essences”: Bergamote in Calabria, Italy.
Feel the atmosphere of Calabria with Francois Demachy, Dior perfumer-creator: “When you go to Calabria, you feel the reality of a terroir brought to life, and draw inspiration from the beauty of the plantations.”
The third episode of “The Quest for Essences”: Jasmine in India.
Francois Demachy, Dior perfumer-creator, invites us to the stunning jasmine fields, punctuated by the pickers’ silhouettes: “You cannot understand India if you do not understand the people’s passion for flowers.”