Gucci Bloom

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New fragrance Gucci Bloom captured on a decorative plinth—showing the same ornate details found on the frames of the windows of Sunke Villa in Shanghai, where Gucci held a party to celebrate the launch of Alessandro Michele’s first scent.

Gucci Bloom is created to unfold like its name, capturing the rich scent of a thriving garden filled with an abundance of flowers. Tuberose and jasmine combine with Rangoon Creeper—a unique flower discovered in South India that is being used for the first time in perfumery to create a rich fragrance that transports the wearer to an imaginary garden.

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