Prada “The Iconoclasts” 2015 in Beijing

Prada The Iconoclasts has been unveiled for the first time in Beijing, China.
Three special cocktails parties, taking place simultaneously in In88, China World Mall and SKP Prada stores, have been organized to pay homage to Milena Canonero, Michael Wilkinson + Tim Martin and Arianne Phillips.
For this occasion, costume designers took over the visual identities of the three stores, bringing their unique sense of filmic style and sartorial drama transported from New York, London and Paris, where they previously presented dedicated in-store installations during the Autumn/Winter 2015 fashion weeks. More than 1000 guests attended the three events.