Armani‬ New Normal for Fall/Winter 2015-2016

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Armani‬ introducing the “New Normal” for Fall/Winter 2015/2016, a selection of pieces created as part of the ‪ Giorgio Armani‬ collection, already available in boutiques worldwide.
Normal as a search for timeless discretion, contrasting with passing fads. Normal is the norm, too: a specific aesthetic code. And New means up to date: classic style revisited and reinterpreted on the basis of today’s canons.
The first advertising campaign, shot in London by Sølve Sundsbø, was set to coincide with the launch of the line.





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