Dior Opened a New Flagship Boutique in Seoul

Dior has landed in South Korea a new flagship, the House of Dior Seoul, in the heart of the Cheongdam.
Dior flagship boutique in Seoul, South Korea called the ‘House of Dior is designed by French architect Christian de Portzamparc with interiors by Peter Marino.
In a decor made of wood, lacquers, leathers, amazing weaves and innovative melanges to excite the senses, Peter Marino has chosen to welcome visitors with a suspended sculpture by Korean artist Lee Bul. The staircase is conceived as an unfurling ribbon that guides shoppers to the women’s ready-to-wear collections, leather goods, shoes, jewelry, watches and perfumes. But also to the Dior Homme space, and to an art gallery with a private salon where paintings by Marc Polidori, among others, are on show. The top floor is home to the Café Dior by Pierre Hermé. This new, full-sized location perfectly evokes the history of the House in the most contemporary of visions.
The 6-floor boutique is open every day including Sunday from 11am-8pm.