Dolce & Gabbana opened a boutique in Aoyama, Tokyo

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The sun of Sicily shines in Japan: Dolce&Gabbana newly opened boutique in Aoyama, Tokyo. The innovative design project establishes connection between the structure, product and materials through light effects, contrasts and special perspectives.
The boutique, a unique and inimitable concept space realized for this city only, was designed by Gwenael Nicolas.

The boutique covers an area of 550 square meters. Both the architectural design and decor express Sicily’s distinctive and vibrant luminosity through chiaroscuro effects. The boutique is a space resembling a compact black volume lit by light projections that illuminate the displayed collections in regular intervals. The 400 projectors on the ceiling, move around, switching on and off, making the product burst with color or remain in the shadow, giving the atmosphere of a sunny day.
The boutique houses the Menswear and Womenswear Collections, clothing and accessories distributed on two levels.

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