Dolce & Gabbana want a young conscious clientele

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From 2022, the Italian fashion house Dolce & Gabbana will stop using fur in all collections. The company announced this in a joint statement with the Humane Society International (HSI), which deals with the protection of animal rights. “The entire fashion industry plays an important role in corporate social responsibility, which needs to be supported and promoted,” said Fedele Usai, the group’s director of communications and marketing. The luxury fashion brand will use sustainable faux fur on clothing and accessories. He will continue to work with furriers to maintain jobs and this craft. Many brands have already committed to banning animal fur in an effort to reach younger customers who are increasingly aware of ethical and environmental issues. These include Armani, Prada, Valentino, Versace and Moncler. “Dolce & Gabbana’s announcement of a departure from fur represents another important milestone in the fight against the cruel fur trade. It comes just a few weeks after Italy voted to ban fur farming, ”Clair Bass said on behalf of HSI.

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