The LittleBlackPrimer si new favorite lash multi-tasker from Estée Lauder. Tint bare lashes for a soft, natural look, u
se under your favorite mascara to amplify volume, lift, and length, and wear as a top coat to set your lashes.
Unlike traditional lash primers that are white, this primer is tinted black, so you can use it on its own. Wear it three ways: Tint. Amplify. Set. Wear it on its own to color and lift bare lashes so they stay silky black throughout the day and even overnight. As a primer, it’s the optimal mascara base for volume, lift and length. Or brush over mascara for a long-wearing, water-resistant topcoat that helps reduce smudging and flaking.
“Little Black Primer can be worn alone or with your favorite mascara to get the lashes you want,”said Meryl Truffelman Macune, vice president, global digital marketing at Estée Lauder, New York. “Mascara is just one element, and we want to give women the tools on how to complete their overall eye look.” Black Primer is ophthalmologist-tested and suitable for contact lens wearers.
Price: 6ml $24.
Watch the film a campaign fronted by model Kendall Jenner.
