In between a cave, a desert and an indoor playground, the set up questions the relationship between outdoor and indoor: purple colored sand invade the space, redefining the existing architecture elements, modifying proportions, turning the show into an unexpected landscape.
Based on a concentric organization, the room develops around the central and irregular sand surface: a series of brown carpet covered steps runs along the perimeter, while a thin line of technical lights marks the white walls as a horizon. Models weave along the dunes. The combination between the irregular sand volumes and the geometry of the tribunes modifies constantly the relationship between the spectators and the fashion.
prada.com
